Background
A clinical psychologist in India, wanted to enhance online visibility for her private practice - Sattva.
Challenge
To establish a trustworthy and engaging digital presence that connects with a culturally diverse audience.
Impact
MVP launched in 2 weeks
from concept to deployment
+53 unique users
in first week through organic outreach
Positive client feedback
from India and abroad
Team
Solo project (Freelance)
My role
Design
Development
Timeline
Jun '25 (2 weeks)
Link
Full story
Aparna is a clinical psychologist in India who offers online therapy and workshops. Her practice, Sattva, relied mainly on word-of-mouth to reach clients.
With no digital presence, Sattva, was hard to find or trust. She approached me to help create not just a website, but a digital space that reflected her calm, human, and culturally attuned clinical approach.
Designing for value, trust and cultural empathy
I needed to identify what would set Sattva apart in a crowded market. Research showed many practices lacked cultural or emotional connection, weakening trust - the foundation of therapy. Our north star became: lead with client value, build trust early, and reflect cultural empathy.
Three key insights for Indian audiences:
Nature-inspired imagery for calm and connection
Service packages to convey clear value
Client-focused messaging prioritizing value over brand promotion
Testing homepage concepts
I designed two homepage concepts: A, with a general wellness focus, and B, emphasizing clear value and original nature imagery. A 5-second test showed Concept B resonated more.
Refining concept B for instant engagement
Concept B won, but feedback called for a more immersive experience. I refined three key elements:
Enhanced nature imagery for immediate impact
Streamlined messaging for clearer communication
Improved navigation links for easier usability
Among several challenges in this project, two stood out.
Delivering a high quality, accessible experience at speed
Ensuring holistic product delivery beyond design
1. Delivering a high quality, accessible experience at speed
I explored ideas with AI, but prototypes lacked the quality, accessibility, and performance needed for trust. Balancing speed with detail, I hand-coded the final version for a high-quality, inclusive experience.
2. Ensuring holistic product delivery beyond design
Design success goes beyond visuals - it needs SEO, accessibility, and reliable deployment. I integrated these early to boost discoverability, inclusivity, and performance, ensuring the product serves users end to end.
Site launched in two weeks
One week post-launch, the site shows strong visibility and positive client feedback. I’m tracking session bookings and planning SEO and accessibility improvements.
Key learnings
Empathy is not just a phase in design. It defines the product’s core value.
Expanding my full-stack delivery skills helped me better understand product impact across design, technology, and marketing. This will enable stronger collaboration with developers and stakeholders in the future.
