Designing for death of free will

Designing for
death of free will

Context

The concept of death is often associated with something very tangible, such as the death of a loved one or the extinction of a species. However, when the topic 'Designing for Death' was introduced during the course ‘Critical Design’, I decided to challenge this notion. What if we explored the death of something intangible? One such abstract concept that has always made me curious is the concept of free will.

In today's world, our choices are increasingly shaped by invisible systems. From personalized ads that nudge us into impulse purchases, to governments experimenting with social credit systems, algorithmic influence is no longer science fiction. It is the backdrop of our daily lives. What if the future we’re heading toward slowly erodes our capacity for autonomous decision-making? This led to imagining a world where algorithmic governance becomes so normalized that personal agency becomes obsolete.

My role

I led the end-to-end design for the product including research, world building, artifact design and interactive prototypes.

Impact

Raises ethical concerns about surveillance, autonomy, and algorithmic control.

Repositions design as a tool for provoking thought, not just solving problems.

Team

1 Product designer (Myself)
1 Sound designer

Timeline

2025

A corporate demo video of ExoWill

Thanks for reading